Vol. 9 No. 2 (2026): IHASJ VOLUME 9, ISSUE 2, 2026

Articles

• THE INFLUENCE OF GREEN MARKETING, GREEN PRODUCT AND GREEN BRAND IMAGE ON PURCHASE DECISION OF CLEO BRAND BOTTLED DRINKING WATER

  Rahma Aulia Rhodatul Jannah, Febrina Mahliza

  145-159

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• THE INFLUENCE OF INFLUENCER MARKETING, BRAND TRUST, AND PRODUCT QUALITY ON PURCHASE INTENTION OF ESQA COSMETICS AMONG FEMALE GENERATION Z IN JAKARTA

  Difa Ananda Syach, Tine Yuliantini

  131-144

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• A COMPARATIVE ANALYSIS OF SERVICE QUALITY ON CONSUMER SATISFACTION BETWEEN GRAB AND MAXIM SERVICE USERS IN TARAKAN CITY

  Nurjannatul Hasanah, Rahmi Nur Islami, Nur Rahmat, Shalahuddin Shalahuddin

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• THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND LOYALTY ON PURCHASE DECISIONS ON THE TOKOPEDIA MARKETPLACE

  Serlly Melia yunita, Janfry Sihite

  167-179

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• THE INFLUENCE OF GREEN AWARENESS, GREEN PACKAGING, AND GREEN TRUST ON GREEN PURCHASE INTENTION TOWARD THE BODY SHOP: A STUDY ON GENERATION Z IN WEST JAKARTA

  Farsya Azka Putri, Adi Nurmahdi

  180-191

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• THE INFLUENCE OF INFORMATION QUALITY, INFLUENCER CREDIBILITY, AND CONSUMER TRUST ON PURCHASE DECISIONS OF AZARINE SERUM AMONG GENERATION Z

  Krisminun Sangeeta, Tine Yuliantini

  117-130

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• LEGAL PROTECTION OF WORKERS’ RIGHTS IN THE DIGITAL TRANSFORMATION ERA: DIGITAL PLATFORM EMPLOYMENT RELATIONSHIPS IN INDONESIA LEGAL PROTECTION OF WORKERS’ RIGHTS IN THE DIGITAL TRANSFORMATION ERA: DIGITAL PLATFORM EMPLOYMENT RELATIONSHIPS IN INDONESIA

  Joshua Rivaldo Parlindungan, Agustina Merdekawati

  160-166

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