Firmansyah, M.D.D. and Iriani, I. 2024. Marketing Strategy Analysis using Strength Opportunity Aspiration Result (SOAR) Strategy and Quantitative Strategic Planning Matrix (QSPM) at PT. XYZ. IJIEM - Indonesian Journal of Industrial Engineering and Management. 5, 1 (Jun. 2024), 201–208. DOI:https://doi.org/10.22441/ijiem.v5i1.21996.