Nugroho, A. D., & Waluyo, M. (2024). The Effect of Marketing Mix 4P on Purchasing Decisions and Repurchasing Intention Prochiz in Indonesia Using the SEM and SWOT Methods. IJIEM - Indonesian Journal of Industrial Engineering and Management, 5(2), 429–436. https://doi.org/10.22441/ijiem.v5i2.22040