SUWANDARI, Putri Ayu; WALUYO, Minto. Marketing Strategy Analysis in Coffee Shop House of Essentials with SWOT Analysis. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 5, n. 1, p. 225–233, 2024. DOI: 10.22441/ijiem.v5i1.22398. Disponível em: https://publikasi.mercubuana.ac.id/index.php/ijiem/article/view/22398. Acesso em: 4 jun. 2026.