MURNI, Indah Puspa; IRFADINATA, Tata; WIJAYANTO, Titis. Analysis of Fast Food Brand Preferences using Eye Tracking and Human Information Processing Model. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 6, n. 1, p. 156–167, 2025. DOI: 10.22441/ijiem.v6i1.27664. Disponível em: https://publikasi.mercubuana.ac.id/index.php/ijiem/article/view/27664. Acesso em: 29 jun. 2026.