CORRELATION BETWEEN ONLINE SELF-PRESENTATION WITH ADDICTIVE BEHAVIOUR OF SOCIAL MEDIA USE ON MILLENNIAL WOMEN IN BOGOR

Abstract

Recent technology already facilitates individual need to present themselves online in their social media. Online self-presentation is the individual appearance by utilising photos, new update status, and posts on the home page on their social media to present a self-image with different aspects from the self. Social media addiction is a social network dependency behaviour that driven by a strong desire to access it excessively. This study was conducted to analyse the relationship between online self-presentation and the social media addiction. The research method that used in this paper is a quantitative research with a correlational approach. The data source uses primary data that derived from the result of questionnaire and literature review. The respondents of this research are 215, which collected from population of all millennial women who live in the Bogor district by using a cluster random sampling technique. This research is using Self-Presentation on Facebook Questionnaire (SPFBQ) and The Bergen Social Media Addiction Scale (BSMAS). The Data analysis technique is use non-parametric test by Spearman correlation since the data from two variables are not normally distributed. The result of the correlation test for each dimension from both variables showed that all dimensions of online self-presentation had a moderately significant positive correlation with the social media addiction variable. The more often respondents do real self-presentation, the higher level of social media addiction and if respondents rarely do false self and ideal self presentations on their social media then the lower level of social media addiction.

Keywords: online self-presentation, social media addiction, millenials