Adi, E.H. et al. 2024. Applying Importance Performance Analysis (IPA) to Measure the Perceived Quality, Perceived Price, Customer Experience on Netflix. Jurnal Doktor Manajemen (JDM). 7, 2 (Oct. 2024), 186–208. DOI:https://doi.org/10.22441/jdm.v7i2.30355.