ADI, Eri Hartati; BAIHAKI, Adam Rizki; WULANDARI, Ririn. Applying Importance Performance Analysis (IPA) to Measure the Perceived Quality, Perceived Price, Customer Experience on Netflix. Jurnal Doktor Manajemen (JDM), Jakarta, Indonesia, v. 7, n. 2, p. 186–208, 2024. DOI: 10.22441/jdm.v7i2.30355. Disponível em: https://publikasi.mercubuana.ac.id/index.php/jdm/article/view/30355. Acesso em: 2 jun. 2026.