WISMAWATI, Wismawati; IQBAL DAULAY, Muhammad Yasser. Increasing Purchase Intention Through Emotional Appeal. Brand Ambassador and Brand Image : Study of Brand Awareness Mediation. Jurnal Doktor Manajemen (JDM), Jakarta, Indonesia, v. 9, n. 1, p. 12–25, 2026. DOI: 10.22441/jdm.v9i1.37265. Disponível em: https://publikasi.mercubuana.ac.id/index.php/jdm/article/view/37265. Acesso em: 2 jun. 2026.