Journal title Jurnal Doktor Manajemen (JDM) Initials JDM Print ISSN 2622-5352 Online ISSN 2622-9285 Grade Sinta 3 Accredited Journal, Decree No. 0173/C3/DT.05.00/2025 Frequency 2 issues per year (April and September) DOI Journal 10.22441/jdm by OAI Journal http://publikasi.mercubuana.ac.id/index.php/jdm/oai by Editor-in-chief Dr. Ririn Wulandari <!--tr valign="top"> Managing Editor Yananto Mihadi Putra, SE., M.Si. Email: (yananto.mihadi@mercubuana.ac.id) </tr--> Publisher Universitas Mercu Buana Cite Analysis Google Scholar, Sinta Indexing Google Scholar, Sinta, Garuda, Dimension. Jurnal Doktor Manajemen (JDM) is a scientific journal for education staff, lecturers, professionals, students, and partners who want to share their scientific work, based on scientific research, which includes knowledge in the fields of Human Resource Management, Marketing, and Finance. Jurnal Doktor Manajemen (JDM) has received a SINTA 3 rating starting from Volume 5 Issue 2 Year 2022 until Volume 10 Issue 1 Year 2027.
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Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer
The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.
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Increasing Purchase Intention Through Emotional Appeal. Brand Ambassador and Brand Image : Study of Brand Awareness Mediation
Penelitian ini berupaya untuk mengkaji bagaimana Kesadaran Merek (Brand Awareness/BAW) memengaruhi hubungan antara Daya Tarik Emosional (Emotional Appeal/EA), Duta Merek (Brand Ambassador/BA), dan Citra Merek (Brand Image/BI), dalam kaitannya dengan Niat Beli (Purchase Intention/PI) konsumen Generasi Z (Gen Z) di Bengkulu, dengan fokus khusus pada produk Pocari Sweat. Dengan menggunakan metodologi kuantitatif, 110 partisipan Gen Z memberikan data melalui survei online, yang kemudian dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (PLS-SEM). Hasil utama menunjukkan bahwa pemahaman tentang Merek (BAW) adalah hal kunci dan utama dalam memilih untuk melakukan pembelian (PI). Secara khusus, apa yang dipikirkan orang tentang Merek (BI) adalah hal terpenting dalam membuat orang mengenal Merek tersebut. Temuan kunci juga memperjelas bahwa Kesadaran Merek adalah hubungan penuh antara bagaimana Daya Tarik Emosional dan Perwakilan Merek memengaruhi apakah seseorang akan membeli sesuatu. Ini menunjukkan bahwa Daya Tarik Emosional dan memiliki Perwakilan Merek hanya dapat meningkatkan pembelian jika keduanya berhasil mengarah pada Kesadaran Merek yang kuat. Dari perspektif manajerial, perusahaan disarankan untuk memprioritaskan penguatan Citra Merek dan menjaga Kesadaran Merek sebagai landasan strategis untuk meningkatkan niat beli di kalangan konsumen Generasi Z.
Analysis of Competition Maps, Service Quality, and Customer Movement Behavior of Internet Service Providers in the Special Region of Jakarta
This study aims to analyze the competitive map, service quality, and customer transfer behavior in four main internet service providers in the Special Region of Jakarta, namely IndiHome, Biznet, First Media, and MyRepublic. Internet services, which have become an essential need of urban communities, present fierce competition between providers, especially in terms of speed, stability, price, and user experience. This study uses the Multidimensional Scaling (MDS) method to map the brand position based on customer perception of service attributes, including features, network reliability, area coverage, speed, and price. In addition, the Kano model is used to assess the level of customer satisfaction with each service attribute, while the Markov Chain method is applied to predict the chances of customer switching between service providers. The results show that Biznet occupies the most differentiated position with advantages in terms of speed and network stability, while IndiHome, First Media, and MyRepublic are in close positions which reflects the perception of service similarity in the minds of customers. These findings confirm that competitive advantage in the internet service provider industry is not only determined by price, but also by technical quality, reliability, and customer experience. Theoretically, this study strengthens the understanding that customer switching behavior is closely linked to perceived service quality and competitive positioning in service-based industries.This research is expected to be a reference for internet service providers and regulators in formulating strategies to improve service quality, customer retention, and encourage the creation of healthy market competition in the Indonesian telecommunications sector.
Optimization of Tourism Experiences to Enhance Revisit Intention: Analysis of Destination Image and Accessibility in Yogyakarta
Despite extensive research on revisit intention, limited studies have integrated accessibility, destination image, and memorable tourism experiences within a unified predictive framework that explicitly examines tourist satisfaction as a mediating mechanism, particularly in cultural tourism destinations. Addressing this gap, this study investigates the direct and indirect effects of Accessibility, Destination Image, and Memorable Tourism Experiences on Revisit Intention, with Satisfaction positioned as a mediating variable, in the context of Yogyakarta, Indonesia. A quantitative survey was conducted involving 195 domestic tourists who had visited Yogyakarta within the last six months. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships and mediation effects. The results indicate that Memorable Tourism Experiences exert the strongest effect on Satisfaction (β = highest among predictors) and have a significant direct impact on Revisit Intention. Accessibility and Destination Image also significantly enhance Satisfaction, which in turn demonstrates a strong positive influence on Revisit Intention. Mediation analysis confirms that Satisfaction significantly mediates the effects of Accessibility, Destination Image, and Memorable Tourism Experiences on Revisit Intention, highlighting its central role in shaping repeat-visit behavior. This study contributes theoretically by extending the revisit intention literature through an integrated mediation-based model that clarifies the psychological mechanism linking destination attributes to behavioral intention in cultural tourism contexts. From a managerial perspective, the findings underscore the importance of prioritizing experience design, improving destination accessibility, and maintaining a consistent destination image as strategic levers to enhance tourist loyalty and sustainable destination competitiveness.
The Role of Work-Life Balance and Skills Development on Sustainable Employee Engagement in Hospitals
This study systematically synthesizes empirical evidence on the roles of work–life balance (WLB) and skills development in shaping sustainable employee engagement in hospital settings, with particular attention to healthcare contexts in developing countries, especially Asia. A Systematic Literature Review (SLR) was conducted following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines as a reporting framework. Relevant studies were identified through comprehensive searches of major international databases, including Scopus, ScienceDirect, Springer, Wiley, Sage, IEEE, Web of Science, and Google Scholar. From an initial pool of 7,394 articles, a systematic screening and eligibility process resulted in 124 peer-reviewed empirical studies included in the final synthesis. The findings indicate that work–life balance is consistently associated with reduced stress and burnout, improved psychological well-being, and sustained employee engagement among healthcare workers. Skills development—particularly through training, upskilling, reskilling, and digital-based learning—emerges as a key mechanism for strengthening competence, motivation, and workforce adaptability. The review further reveals that studies simultaneously examining both variables remain limited, indicating a fragmented research landscape. Organizational factors such as leadership support, organizational culture, and digital readiness, together with individual resilience and intrinsic motivation, frequently moderate or mediate these relationships. Rather than estimating effect sizes, this SLR provides a conceptual synthesis that consolidates fragmented findings and highlights research gaps, including the dominance of cross-sectional designs and the need for more integrative and longitudinal studies. Practically, the results underscore the importance of aligning work–life balance initiatives with continuous skills development to foster sustainable employee engagement in healthcare organizations.
The Effect of Financial Performance and Dividend Policy on the Firm Value of Food and Beverage Companies Listed on the Indonesia Stock Exchange: The Moderating Role of CSR
The value of a firm is a crucial factor taken into account by investors when making investment choices. The food and beverage sector has seen swift expansion, including in Indonesia, and has made the most significant contribution to non-oil and gas industrial GDP, along with national GDP, in comparison to other non-oil industries. Nevertheless, the market value of food and beverage firms on the Indonesia Stock Exchange has decreased lately. Consequently, it is essential to analyze the elements that affect the decline in company value. This research is empirically investigate how financial performance and dividend policy influence firm value, and using corporate social responsibility (CSR) disclosure as a moderating factor. The population for the study is food and beverage firms that are listed on the Indonesia Stock Exchange in 2024. The sample was chosen utilizing a purposive sampling technique according to established criteria. Data were examined through Moderated Regression Analysis (MRA). The findings show that financial performance positively and significantly impacts firm value, meanwhile dividend policy and CSR disclosure negatively and significantly affect firm value. Moreover, CSR disclosure diminishes the impact of financial performance and dividend policy on the value of the firm. The results suggest that food and beverage firms must align profitability, dividend policies, and CSR initiatives to create a more sustainable corporate value approach
The Dynamics of Employee Roles in Collaborating on the Distribution of ZIS Bank Syariah Indonesia and LAZNAS BSI Maslahat through Digital Platforms
This study examined the role of employees and obstacles in the distribution process of zakat, infaq, and sadaqah (ZIS) funds based on a digital platform, as wall as strategies to improve the effectiveness of ZIS fund distribution performance. Previous research has primarily focused on conventional systems and has not yet extensively examined the role of employees in managing the distribution of ZIS through integrated digital platforms across institutions. The focus of the study was directed at the collaboration between Bank Syariah Indonesia and its strategic partner in managing ZIS funds, namely LAZNAS BSI Maslahat. This study used a qualitative phenomenological approach. Data was obtained through in-depth interviews with informants, this was supported by documentation such as the ZIS assistance application process and reports on the realization of assistance distribution. Data analysis used the Miles & Huberman model, with source triangulation and technique triangulation. The results of the study show that the distribution of ZIS funds through digital platforms is carried out through a clear division of functional roles with the support of cross-functional digital coordination. However, the dual roles at the BSI Branch and Area levels have caused delays in the administrative completion of fund distribution. The findings reveal that the system is not the main obstacle, but rather the management of roles that determines the effectiveness of distribution. Therefore, this study suggests strengthening human resources through cross-functional digital coordination as the basis for formulating strategies to improve the effectiveness of ZIS fund distribution.
The Impact of Global Value Chain (GVC) Participation on the Productivity of Manufacturing Firms in Indonesia
Participation in Global Value Chains (GVCs) has the potential to enhance firm productivity, a critical issue given that Indonesia’s manufacturing productivity still lags behind several Asian economies. However, the level of participation of Indonesian firms in global production networks remains relatively limited, and empirical studies that specifically examine the relationship between international trade participation and manufacturing firm productivity in Indonesia are still scarce. This study aims to analyze the impact of firm participation in GVCs, proxied by international trade activities, including exporting, importing, and simultaneous exporting and importing, on the productivity of manufacturing firms in Indonesia. The analysis employs cross-sectional data from the 2017 Industrial Survey (SI/IBS) conducted by BPS-Statistics Indonesia. The Ordinary Least Squares (OLS) method is used to estimate firms’ Total Factor Productivity (TFP). The estimation results indicate that all forms of international trade participation are positively and significantly associated with firm productivity. The largest effect is observed among import-only firms. These findings suggest that firm engagement in international trade, particularly through the use of imported inputs, is linked to higher productivity in Indonesia’s manufacturing sector. Therefore, policies aimed at enhancing trade integration and improving access to imported inputs may serve as important channels for boosting manufacturing productivity.
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Work-Life Balance among Generation Z: The Role of Workload, Social Support, and Work Flexibility
This study examines the influence of workload, social support, and work flexibility on work–life balance among Generation Z employees in Jakarta using the JD-R framework. The target population comprised employees aged 19–28 years. Given the indeterminate population size, the sample was determined using the rule of thumb of at least five respondents per indicator. With 27 indicators, the minimum required sample was 135, and 150 valid responses were obtained through an online survey. Data were analyzed using PLS-SEM with SmartPLS software. Findings reveal that workload exerts a significant negative effect on work-life balance, whereas social support and work flexibility demonstrate significant positive effects. Social support emerges as the most dominant predictor. A key insight is that Gen Z employees tend to rely more on relational resources than structural resources in maintaining work–life balance, a pattern influenced by Indonesia’s collectivistic cultural context. This study extends the JD-R framework by emphasizing the context-dependent nature of job resources. Practically, organizations should balance workload management with the development of supportive and flexible work environments. The study is limited by its cross-sectional design and specific urban context, suggesting the need for longitudinal and broader future research.
Empowering MSMEs Through Digital Enablement: The Direct Effects of Internet Training, Capacity Development, and Motivation on Business Performance
The acceleration of digital transformation among Micro, Small, and Medium Enterprises (MSMEs) is essential for improving competitiveness and economic resilience in the digital era. This study examines the effects of Internet Learning, Digital Capacity Development, and Internet Motivation on MSME Digital Readiness in the Indonesian context. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings indicate that all three predictors significantly and positively influence digital readiness, with Internet Motivation emerging as the most dominant factor. These results highlight the importance of combining technical knowledge, supportive infrastructure, and psychological engagement to foster a digitally ready MSME sector. The study offers a multidimensional framework of digital readiness by integrating cognitive, structural, and behavioural elements. It also provides practical implications for policymakers and development institutions to implement integrated digital literacy, capacity building, and motivation-driven strategies. Future studies are encouraged to explore contextual variations and adopt longitudinal or mixed-method designs to deepen understanding of digital transformation in diverse MSME environments.