Implementasi Cyber PR dalam Customer Relationship Management bagi Pelaku UMKM Sebagai Strategi Bertahan di Masa Pandemi 2020-2021

Martina Shalaty Putri, Yuan Maulana Hasanuddin

Abstract


The Covid-19 pandemic has attacked not only the health sector but also the economic sector. One of the efforts to recover the economy is to encourage the MSME sector to survive. Tour and Travel Revolution (TTR) is one of the outstanding MSMEs which is a travel company that has experienced a very negative impact from the 2020-2021 pandemic. With utilizing Cyber PR through CRM this company can survive and form a new business engaged in courier services under the name Multi Kurir. This study wants to see how the implementation of Cyber PR in Customer Relations Management (CRM) for MSMEs, especially the Tour and Travel Revolution as a strategy to survive in the 2020-2021 Pandemic. The research method used is descriptive qualitative. The results obtained are, the management of cyber PR and CRM is carried out properly, technology which is the main point in the success of the tour and travel form a new business named PT Multi Kurir. With managing merchant data  using website, social media and WhatsApps application.

Keywords


Covid-19, MSME, UMKM, Cyber PR, Customer Relationship Management

Full Text:

PDF

References


Atikah, R. 2019. Implementasi Cyber Public Relations Dalam Meningkatkan Citra Positif Perusahaan PT PLN (Persero) Aceh. UIN Ar-Raniry.

Arianto, Bambang. 2020. “Pengembangan UMKM Digital Di Masa Pandemi Covid-19.” ATRABIS: Jurnal Administrasi Bisnis 6 (2): 233–47.

Griffin, Jill. 2003. Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan (Terjemahan oleh Dwi Kartini Yahya). Jakarta: Airlangga.

Hasanuddin, Yuan Maulana. 2021. Pemanfaatan cyber pr Dalam memelihara merchant pt multi kurir (studi kasus website crm pt multi kurir tahun 2020 - 2021). Jakarta: Universitas Mercu Buana

Hasna, S. 2020. Cyber Public Relations Sadewa Market dan Interaktivitas Penggiat UMKM di Jawa Tengah. Tuturlogi: Journal of Southeast Asian Communication. https://tuturlogi.ub.ac.id/index.php/tuturlogi/article/view/62

Kincaid. Judith, W. 2003. Customer Relationship Management. New Jersey: Prentice Hall.

L. Moleong. 2011. Metodologi Penelitian Kualitatif. Bandung : PT. Remaja Rosdakarya.

LPPI dan Bank Indonesia. 2015. Profil Bisnis Usaha Mikro, Kecil dan Menengah (UMKM). Bank Indonesia

Maulana, Y. 2017.http://swa.co.id/swa/csr-corner/. http://swa.co.id/:http://swa.co.id/swa/csrcorner/yuswohady-ukm-harusmanfaatkan-perkembangan-digital

Meirianti, A. R. (2018). Efektivitas Cyber Public Relations Pada Media Sosial Instagram Satpol Pp Kota Surabaya. Media dan Komunikasi, 1. http://repository.unair.ac.id/80078/3/JURNAL_TSK.17 18 Mei e.pdf

Onggo, Bob Julius. 2004. Cyber Public Relations. Jakarta: PT. Media Elex Komputindo (Gramedia Group).




DOI: http://dx.doi.org/10.22441/jies.v10i3.14691

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jurnal Ilmu Ekonomi dan Sosial (JIES)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Ilmu Ekonomi dan Sosial (JIES)
Editorial Office:
Pusat Penelitian Universitas Mercu Buana Jakarta, Gedung D Lantai 1,
Jalan Meruya Selatan No. 01, Kembangan, Jakarta Barat 11650.
Phone 021-5840816 Extention 3451 Fax. 021-5840813.
Homepage : http://www.mercubuana.ac.id Email : [email protected]

Portal ISSNPrint ISSN: 2301-9263
Online ISSN: 2621-0371

 

Creative Commons License
Jurnal Ilmu Ekonomi dan Sosial (JIES) and the article sare licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web
Analytics Made Easy - StatCounter
View My Stats

 

The journal was indexed by: