Implementasi Strategi Cyber Public Relations Website www.tangandiatas.com Dalam Mengembangkan Informasi UMKM Melalui Komunitas

Alifiah Ghaniyyu Widyaningrum

Abstract


Website www.tangandiatas.com is one of the largest entrepreneurial communities in Indonesia, where Indonesian entrepreneurs join. As the largest community, one of the developments is to make a community of leading entrepreneurs who have a positive contribution to civilization and form entrepreneurs who are tough and successful in creating synergies among fellow members with the principle of high then community, the website www.tangandiatas.com was formed. In the realm of communication science, researchers see how the implementation of the cyber public relations strategy website www.tangandiatas.com in developing MSME information through the community? And what are the activities carried out by public relations in an effort to develop community MSMEs to take advantage of digital platforms?

Broadly speaking, Public Relations strategy, both online and conventional, there is a process of Public Relations strategy. According to Cutlip and Center in (Danandjaja 2011) there are four processes of a dynamic Public Relations strategy, which means that every element is continuous with one another. The four processes are: Defining Problems, Planning and Programs, Action and Communication, Program Evaluation. This Cyber PR strategy uses the ROPE (Reasearch, Objectives, Programming, Evaluation) method or the RACE (Research, Action, Communication, Evaluation) formula.

The approach used in this study is a qualitative approach, namely a research approach without using statistical figures but with descriptive exposure, namely trying to describe a symptom, event, event that is happening now, where the researcher tries to photograph events and events that occur to be the focus of his attention for later. described as is. The method used is descriptive qualitative research method, which is a research procedure that produces descriptive data in the form of written or spoken words from the people and actors observed, directed from the background of the individual as a whole (holistic) without isolating the individual and his organization in variables but view it as part of a whole. (Sugiyono 2008).

The researcher describes the research results in the form of a narrative. Samples from the population taken through the sampling technique process are purposive sampling. The researcher took as a sample Opinion Leader, namely the founding board of TDA (Tangan Di Atas), Community Administrators, and members of the TDA community. Data collection techniques through in-depth interviews and environmental observation of the research sample. In data analysis the researcher tested the validity of the data through data triangulation, namely triangulating different data sources of information by examining the evidence that came from these sources and using it to build a coherent justification for themes (Moleong 2016). to compare the situation and perspective of the informant with various opinions and views, as well as compare the results of the interview with the contents of a document related to comparing opinions or circumstances between perspectives

Keywords


Cyber Public Relations Strategy, Cyber PR Strategy, Community, UMKM

Full Text:

PDF

References


Annistri A. 2021. Daftar Komunitas Bisnis Terbesar di Indonesia. https://www.cekaja.com/.

Danandjaja. 2011. Peran Humas Dalam Perusahaan. Jakarta: Graha Ilmu.

Erlistyarini Y. 2018. PR Online : Studi Tentang Strategi Public Relations Pada Kegiatan Media Online di Pemerintah Kabupaten Tabalong. Univ. Erlangga.(Cyber PR).

Farhatiningsih L. 2018. OPTIMALISASI PENGGUNAAN INSTAGRAM DALAM PRAKTIK KEHUMASAN PEMERINTAH. J. Media Dan Komun..doi:https://doi.org/10.17933/diakom.v1i1.14.

Kurniawan B. 2021. 18 Komunitas Bisnis Terbesar Di Indonesia, Ingin Bergabung? komerce.id.

Moleong L. 2016. Metodelogi Penelitian Kualitatif Edisi Revisi. Bandung: PT Remaja Rosdakarya.

Onggo JB. 2004. Cyber Public Relations. Jakarta: PT Elek Media Komputindo.

Sugiyono PD. 2008. Metode Penelitian Pendidikan. Bandung: AlfaBeta.

TDA. 2021. Komunitas Tangan Di Atas (TDA). https://tangandiatas.com/.

TES EDITOR. 2022. 5 Komunitas Bisnis UMKM di Jakarta. te-society.com.

Winarno S. 1990. Metode Penelitian. Bandung: Tarsito.




DOI: http://dx.doi.org/10.22441/jies.v11i1.15526

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jurnal Ilmu Ekonomi dan Sosial (JIES)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Ilmu Ekonomi dan Sosial (JIES)
Editorial Office:
Pusat Penelitian Universitas Mercu Buana Jakarta, Gedung D Lantai 1,
Jalan Meruya Selatan No. 01, Kembangan, Jakarta Barat 11650.
Phone 021-5840816 Extention 3451 Fax. 021-5840813.
Homepage : http://www.mercubuana.ac.id Email : [email protected]

Portal ISSNPrint ISSN: 2301-9263
Online ISSN: 2621-0371

 

Creative Commons License
Jurnal Ilmu Ekonomi dan Sosial (JIES) and the article sare licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web
Analytics Made Easy - StatCounter
View My Stats

 

The journal was indexed by: