Jurnal Ilmu Ekonomi dan Sosial (JIES)
https://publikasi.mercubuana.ac.id/index.php/jies
<hr /><table class="data" width="100%" bgcolor="#f0f0f0"><tbody><tr valign="top"><td width="20%">Journal title</td><td width="80%"><strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong></td></tr><tr valign="top"><td width="20%">Initials</td><td width="80%"><strong>JIES</strong></td></tr><tr valign="top"><td width="20%">Print ISSN</td><td width="80%"><a href="https://issn.brin.go.id/terbit/detail/1342427160" target="_blank"><strong>2301-9263</strong></a></td></tr><tr valign="top"><td width="20%">Online ISSN</td><td width="80%"><a href="https://issn.brin.go.id/terbit/detail/1524187632" target="_blank"><strong>2621-0371</strong></a></td></tr><tr valign="top"><td width="20%"><span>Accreditation Status</span></td><td width="80%"><strong>In the Assessment Process on the National Journal Accreditation System (ARJUNA)</strong></td></tr><tr valign="top"><td width="20%">Frequency</td><td width="80%"><strong>3 issues per year (March, July, and November)</strong></td></tr><tr valign="top"><td width="20%">DOI Journal</td><td width="80%"><a href="https://dx.doi.org/10.22441/jies"><strong>10.22441/jies</strong></a> by <img src="https://assets.crossref.org/logo/crossref-logo-landscape-200.svg" alt="Crossref logo" width="50" height="17" /></td></tr><tr valign="top"><td width="20%">Editor-in-chief</td><td width="80%"><strong><a href="javascript:openRTWindow('https://publikasi.mercubuana.ac.id/index.php/jies/about/editorialTeamBio/27885')">Rizki Briandana, M.Comm, Ph.D.</a> </strong></td></tr><tr valign="top"><td width="20%">Managing Editor</td><td width="80%"><strong><a href="javascript:openRTWindow('https://publikasi.mercubuana.ac.id/index.php/jies/about/editorialTeamBio/1472')">Amirudin Wibowo, SE., M.M.</a> </strong></td></tr><tr valign="top"><td width="20%">Publisher</td><td width="80%"><a href="http://www.mercubuana.ac.id/" target="_blank"><strong>Universitas Mercu Buana</strong></a></td></tr><tr valign="top"><td width="20%">Cite Analysis</td><td width="80%"><a href="https://scholar.google.com/citations?user=K_gSAV4AAAAJ" target="_blank"><strong>Google Scholar</strong></a></td></tr><tr valign="top"><td width="20%">Indexing</td><td width="80%"><a href="https://scholar.google.com/citations?user=K_gSAV4AAAAJ" target="_blank"><strong>Google Scholar</strong></a>; <strong><a title="Garuda" href="https://garuda.kemdikbud.go.id/journal/view/23546" target="_blank">Garuda Kemdikbud</a></strong>; <strong><a title="ROAD" href="https://portal.issn.org/resource/ISSN/2621-0371" target="_blank">ROAD</a></strong>; <strong><a title="neliti.com" href="https://www.neliti.com/journals/jurnal-ilmu-ekonomi-dan-sosial" target="_blank">Neliti</a></strong>; <strong><a title="BASE" href="https://www.base-search.net/Search/Results?type=all&lookfor=dccoll%3Aftunivmercubuana+url%3Ajies" target="_blank">BASE</a></strong>; <strong><a title="Worldcat" href="https://www.worldcat.org/search?q=Jurnal+Ilmu+Ekonomi+dan+Sosial+(JIES)" target="_blank">Worldcat</a></strong></td></tr></tbody></table><hr /><p><strong>JURNAL ILMU EKONOMI DAN SOSIAL (JIES)</strong> is a single-blind peer-reviewed, quarterly, multidisciplinary research journal in the field of Economics and Social Sciences who published by the Research Center, Universitas Mercu Buana. This journal discusses the results of conceptual and applied science research relating to the fields of economics and social sciences and available in Printable version (p-ISSN: 2301-9263) and Online versions (e-ISSN: 2621-0371)</p><p><strong>JURNAL ILMU EKONOMI DAN SOSIAL (JIES) </strong> is specifically interested in publishing innovative papers in the fields of Economics (such as Economics, Econometrics, Finance, Business, Management, and Accounting) and Social Science (organizational, politics, media and communication, environmental communication, audience studies, social issues, social work, social welfare and studies woman).</p><p><strong>JURNAL ILMU EKONOMI DAN SOSIAL (JIES)</strong> Only processes scientific article manuscripts that have never been published in other publications. The scientific article manuscript is typed in the format as listed on the back page (Article Writing Guidelines in the Journal of Economic and Social Sciences) Manuscripts included were evaluated and edited for uniformity in formats, terms and other procedures.</p><p> </p>Universitas Mercu Buanaen-USJurnal Ilmu Ekonomi dan Sosial (JIES)2301-9263<p><strong>Author(s) Rights</strong></p><p>As a journal author, you have rights for a large range of uses of your article, including use by your employing institute or company. These Author rights can be exercised without the need to obtain specific permission. Authors publishing in <strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong> journals have wide rights to use their works for teaching and scholarly purposes without needing to seek permission, including use for classroom teaching by Author or Author's institution and presentation at a meeting or conference and distributing copies to attendees; use for internal training by author's company; distribution to colleagues for their research use; use in a subsequent compilation of the author's works; inclusion in a thesis or dissertation; reuse of portions or extracts from the article in other works (with full acknowledgment of final article); preparation of derivative works (other than commercial purposes) (with full acknowledgment of final article); voluntary posting on open web sites operated by author or author’s institution for scholarly purposes (<em>should follow CC by SA License</em>).</p><p>Authors can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must redistribute your contributions under the same license as the original.</p><p> </p><p><strong>Retained Rights/Terms and Conditions</strong></p><p>Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.</p><p> </p><p><strong>Copyright Transfer Agreement (for Publishing)</strong></p><p>The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright publishing of the article shall be assigned/transferred to <strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong> of Universitas Mercu Buana as Publisher of the journal. Upon acceptance of an article, authors will be asked to complete a 'Copyright Transfer Agreement' (see more information on this). An e-mail will be sent to the corresponding author confirming receipt of the manuscript together with a 'Copyright Transfer Agreement' form by the online version of this agreement.</p><p><strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong> of Universitas Mercu Buana, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the <strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong> are sole and exclusive responsibility of their respective authors and advertisers.</p><p>Remember, even though we ask for a transfer of copyright, our journal authors retain (or are granted back) significant scholarly rights as mention before.</p><p>The Copyright Transfer Agreement (CTA) Form can be downloaded here: <br /><a title="[Copyright Transfer Agreement (CTA) Form Jurnal Ilmu Ekonomi dan Sosial]" href="https://s.id/cta_jies" target="_blank">[Copyright Transfer Agreement (CTA) Form <strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong>]</a></p><p>The copyright form should be signed electronically and send to the Editorial Office in the form of original e-mail below: <br /><strong>Editorial Office of <strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong></strong><br /><span>Pusat Penelitian Universitas Mercu Buana Jakarta, Gedung D Lantai 1,</span><br /><span>Jalan Meruya Selatan No. 01, Kembangan, Jakarta Barat 11650.</span><br /><span>Phone 021-5840816 Extention 3451 Fax. 021-5840813.</span><br /><em>Homepage</em><span> : </span><a href="http://www.mercubuana.ac.id/">http://www.mercubuana.ac.id</a><span> </span><em>Email</em><span> : </span><a href="mailto:jies@mercubuana.ac.id">jies@mercubuana.ac.id</a>.</p><p> </p>All off articles in the <strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong> are licensed under CC BY-SA<p><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License" /></a><br /><strong>Jurnal Ilmu Ekonomi dan Sosial (JIES)</strong> and the article sare licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>PENGARUH MEKANISME GOOD CORPORATE GOVERNANCE, NON PERFORMING FINANCING, DAN ISLAMIC SOCIAL REPORTING TERHADAP KINERJA KEUANGAN PERBANKAN SYARIAH
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/21697
<em>Penelitian ini bertujuan untuk menguji pengaruh mekanisme good corporate governance, non performing financing dan Islamic social reporting terhadap kinerja keuangan perbankan syariah. Pengaruh GCG menggunakan proksi ukuran dewan pengawas syariah, proporsi komisaris independen, kepemilikan institusional, dan jumlah dewan pengawas Syariah. Pengaruh ISR menggunakan ISR yang mengacu pada standar AAOIFI. ISR terdiri dari 5 tema utama yaitu pendanaan dan investasi (finance and investment), produk (product), karyawan (employees), masyarakat (society), dan lingkungan (environment), dan terdiri dari 39 item indikator. Variabel dependen penelitian ini adalah kinerja keuangan dengan indikator Return on Assets (ROA).Populasi penelitian ini adalah bank umum Syariah terdaftar pada Otoritas Jasa Keuangan (OJK) periode 2014 hingga 2018 yaitu sejumlah 14 bank. Metode pengambilan sampel yang digunakan adalah purposive sampling. Data yang diperoleh diolah dengan analisis regresi data panel menggunakan alat statistik Eviews 10. Hasil dari penelitian ini menunjukkan bahwa proporsi dewan komsaris independen, kepemilikan institusional dan dewan pengawas syariah tidak berpengaruh terhadap ROA. Sedangkan variabel NPF berpengaruh negatif dan signifikan terhadap ROA. Dan ISR berpengaruh negatif terhadap ROA</em>Retno Puji Astuti
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712135136310.22441/jies.v12i1.21697STRATEGI KOMUNIKASI PEMASARAN SEKOLAH WALISONGO BEKASI DALAM MENARIK MINAT PESERTA DIDIK BARU
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/21854
<p>Strategi komunikasi pemasaran bagi lembaga non komersial seperti sekolah merupakan hal penting karena dengan komunikasi pemasaran, sekolah dapat menginformasikan kepada masyarakat tentang produk-produk atau program yang ada di sekolah untuk meningkatkan minat masyarakat, sehingga masyarakat dalam hal ini calon peserta didik secara langsung dapat mengetahui berbagai informasi ata program yang dimiliki sekolah.</p><p>Ukuran keberhasilan strategi komunikasi pemasaran dapat dilihat dari tingkat kesadaran dan hasrat masyarakat terhadap produk atau program yang ditawarkan sampai pada tindakan seseorang mengambil keputusan atau merekomendasikan kepada orang lain.</p><p>Masalah yang dibahas pada penelitian ini adalah Bagaimana Strategi Komunikasi Pemasaran Sekolah Walisongo Bekasi dalam Menarik Minat Peserta Didik Baru. Pertanyaan ini muncul karena peneliti melihat bahwa Sekolah Walisongo Bekasi yang berdiri sejak tahun 1992 dan terletak pada lokasi strategis dengan total luas tanah 1,2 ha ini mempunyai peserta didik dari tingkat TK hingga SMK di Tahun Ajaran 2022/2023 hanya 294 siswa.</p><p>Tujuan dari penelitian ini adalah ingin mengetahui bagaimana strategi komunikasi pemasaran yang digunakan Sekolah Walisongo Bekasi dalam menarik minat peserta didik baru dengan menggunakan Analisis STOP-SIT, yang merupakan syarat mutlak keberadaan suatu strategi komunikasi pemasaran, yaitu<em> Segmentation, Targeting, Objectives, Positioning, Sequance of tool, Intergrating </em>dan <em>Tools.</em></p><p>Pendekatan yang digunakan adalah pendekatan kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data diperoleh melalui pengamatan, wawancara mendalam, serta dokumentasi. Narasumber dari penelitian ini adalah Humas dan tim PPDB Sekolah Walisongo Bekasi. Penelitian ini berlangsung dari bulan Juni sampai Juli 2023.</p><p>Hasil penelitian yang diperoleh tentang strategi komunikasi pemasaran Sekolah Walisong Bekasi berdasarkan pada Analisis STOP-SIT adalah Sekolah Walisongo Bekasi belum menjalankan tujuh unsur yang ada. Dari tujuh unsur yang merupakan syarat mutlak keberadaan suatu strategi komunikasi pemasaran, Sekolah Walisongo hanya menjalankan 3 unsur yaitu <em>targeting, sequence of Tools</em> dan <em>tools </em>serta belum mengelola media social secara maksimal terutama Website.</p><p>Luaran penelitian yang ditargetkan yaitu Publikasi Jurnal pada Jurnal Ilmu Ekonomi dan Sosial (JIES). Penelitian ini diharapkan bermanfaat dalam kajian Ilmu Komunikasi serta dapat memberikan masukan bagi Sekolah Walisongo Bekasi dalam melakukan strategi komunikasi pemasaran. </p>Dewi Ambarsari
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712136437010.22441/jies.v12i1.21854Faktor – Faktor yang Mempengaruhi Muzaki terhadap Kepatuhan Membayar Zakat
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/21895
<p>This study aims to determine the factors that influence the compliance of muzaki in paying zakat. The object of this research is Civil Servants (PNS) at the Head Office of the Directorate General of Customs and Excise Rawamangun who are Muslim. The data used is primary data with the technique of distributing questionnaires to respondents to respondents, namely Civil Servants (PNS) at the Head Office of the Directorate General of Customs and Excise Rawamangun. The data is processed using PLS. The results of this study indicate that the variable of worship has a positive and significant effect on compliance with zakat payments, while the variables of knowledge, wealth, income and government have no significant effect on compliance with zakat payments.</p>Safira Safira
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712137138110.22441/jies.v12i1.21895Faktor-Faktor Yang Mempengaruhi Status Merokok Seseorang
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/17877
<p class="abstrak"><em>Penelitian ini bertujuan mengetahui faktor yang mempengaruhi status merokok seseorang. Adapun variabel independent yang digunakan adalah jenis kelamin, status bekerja, status perkawinan, umur dan rata-rata lama sekolah. Data yang digunakan berasal dari Indonesian Family Life Surveys (IFLS) tahun 2014. Metode analisis yang digunakan adalah regresi binomial/ binary logistik. Hasil penelitian menunjukkan bahwa secara bersama-sama seluruh variabel independen berpengaruh signifikan terhadap keputusan seseorang merokok. Secara parsial umur, status bekerja, status menikah, dan jenis kelamin berpengaruh positif terhadap keputusan seseorang untuk merokok. Hal ini berarti semakin tinggi umur, seseorang yang bekerja, berstatus menikah dan laki-laki memiliki peluang yang lebih besar untuk merokok dibandingkan umur yang lebih muda, belum/ tidak menikah dan perempuan. Di sisi lain rata-rata lama sekolah berpengaruh signifikan negatif terhadap merokok artinya semakin tinggi Pendidikan peluang merokok semakijn rendah. Oleh karena itu dibutuhkan regulasi yang tepat sasaran baik oleh pemerintah maupun masyarakat untuk mengurangi jumlah perokok di Indonesia</em>.</p>Pardomuan Robinson SihombingYunita Yunita
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712138238910.22441/jies.v12i1.17877ANALISIS STRATEGI CYBER PUBLIC RELATIONS WWW.TANGANDIATAS.COM DALAM MENINGKATKAN JUMLAH ANGGOTA KOMUNITAS UMKM PASCA PANDEMI
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/23074
Penelitian ini bertujuan untuk mengetahui strategi <em>cyber public relations </em>yang telah di implementasikan komunitas UMKM Tangan Di Atas (TDA) terapkan (baik hasil penelitian sebelumnya) Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi narasi atau kualitatif deskriptif. Prosedur penelitian ini memfokuskan pada pengkajian terhadap satu atau dua subjek, pengumpulan data melalui cerita, pelaporan melalui hasil pengalaman dan penyusunan laporan atas makna dari setiap pengalaman yang dipaparkan. Penelitian ini dilakukan pada media Website <a href="http://www.tangandiatas.com/">www.tangandiatas.com </a>merupakan salah satu komunitas wirausaha terbesar di Indonesia, dimana tempat bergabungnya para wirausahawan Indonesia. Dalam ranah ilmu komunikasi peneliti melihat bagiamana Analisis Strategi Cyber Public Relations Www.Tangandiatas.Com Dalam Meningkatkan Jumlah Anggota Komunitas UMKM Pasca Pandemi? Penelitian ini menggunakan analisis data deskriptif kualitatif dengan Teknik pengolaan data dan Analisa yang dilakukan secara bersama pada proses penelitian. Metode yang digunakan adalah Analisis Model Miles dan Huberman. Berdasarkan hasil analisis dari strategi <em>cyber public relations </em>website <a href="http://www.tangandiatas.com/">www.tangandiatas.com</a> meningkatkan jumlah pengunjung dapat disimpulkan bahwa, dalam melakukan publikasi pada media sosial dibutuhkan perencanaan awal yang dilakukan oleh <em>public relations </em>untuk membantu dan mempermudah <em>cyber public relations </em>menjalankan fungsinya guna mengelola menyebarkan informasi dari individua atau organisasi kepada public untuk mempengaruhi persepsi public, serta membangun hubungan baik dengan publiknyaAlifiah Ghaniyyu Widyaningrum
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712139039710.22441/jies.v12i1.23074Pengaruh Stabilitas Keuangan Dan Ketidakeffetifan Pengawasan Terhadap Kecurangan Laporan Keuangan yang dimoderasi oleh Penghindaran Pajak pada Bank Umum Syariah di Indonesia
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/22217
<em>This study examines the Effect of Financial Stability and Ineffective Supervision of Financial Statement Fraud moderated by Tax Avoidance at Islamic Commercial Banks in Indonesia in the 2016 – 2020 period. management as an agent with an investor as the principal which often benefits one party, resulting in Financial Statement Fraud. Earnings management as a way to commit financial statement fraud is carried out by the company so that the company looks better than its competitors so that investors who are less careful (inattentive investors) will become victims of the fraud. The research method used is the saturated sample method which uses secondary data in the form of annual reports of fourteen Islamic commercial banks in Indonesia that provide Annual Reports. The data obtained were processed by multiple linear regression analysis using SPSS statistical tools. The results of this study indicate that financial stability has a significant effect on financial statement fraud, while the ineffectiveness of supervision has no significant effect on financial statement fraud. The existence of tax avoidance as a moderating variable does not affect the relationship between the ineffectiveness of supervision on fraudulent financial statements.This research is expected to be a reference for further research. </em>Mariyam Chairunisa
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712139841610.22441/jies.v12i1.22217Pengaruh Curent Ratio, Debt Equity Ratio, Return On Asset, Sales Growth, Total Asset Turnover dan Arus Kas Operasi Terhadap Financial Destress (Studi Empiris Pada Perusahaan Real Estate dan Kontruksi yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021)
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/22212
<p>This study aims to examine and analyze the effect of the Current Ratio, Debt Equity Ratio, Return On Assets, Sales Growth, Total Asset Turnover and Operating Cash Flow on Financial Distress. The research design used is causal research. The population of this study is all Real Estate and Construction companies listed on the Indonesia Stock Exchange for the 2019-2021 period, totaling 82 companies. The sample was taken using the non-probability method with purposive sampling technique, a sample of 56 companies was obtained so that the total research data for 3 consecutive years was 168. The research data was taken from the financial statements of each company that was sampled and obtained from the official website of the Indonesia Stock Exchange, namely https://www.idx.co.id. Data is processed using the SPSS application with multiple linear regression methods. The results of this study state that simultaneously Current Ratio, Return On Assets, and Total Asset Turnover have a significant positive effect on Financial Distress. Meanwhile, Debt Equity Ratio, Sales Growth, and Operating Cash Flow have no effect on Financial Distress.</p>rini marlina
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712141743110.22441/jies.v12i1.22212PENGARUH INTELLECTUAL CAPITAL, KEPEMILIKAN INSTITUSIONAL, KEPEMILIKAN MANAJERIAL DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KINERJA KEUANGAN PERUSAHAAN (Studi Pada Perusahaan Manufaktur Sektor Barang Konsumen Primer yang Terdaftar di Bursa Efek Indonesia Periode 2017-2020
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/22210
<p class="TableParagraph"><em>The company will always strive to achieve its goals by increasing the efficiency and effectiveness of the company. One of the efforts in achieving the company's goals is to increase Intellectual Capital, Institutional Ownership, Managerial Ownership and Corporate Social Responsibility. This research was conducted to obtain empirical evidence regarding the influence of Intellectual Capital, Corporate Social Responsibility, and Institutional Ownership, Managerial Ownership on the company's financial performance.</em></p><p class="TableParagraph"><em>This research data uses secondary data. The population in this study are primary consumer goods manufacturing companies listed on the Indonesia Stock Exchange in 2017-2020. The data is taken from the company's annual report. The sample in this study amounted to 36 companies after being selected using the purposive sampling method. The data analysis method used is descriptive statistical test, classical assumption test, multiple linear regression test and hypothesis testing using SPSS version 24 program.</em></p><p class="TableParagraph"><em>The results of the study show that Intellectual Capital, Institutional Ownership, Managerial Ownership have a positive and significant effect on financial performance (ROE). Meanwhile, Corporate Social Responsibility does not significantly affect financial performance (ROE). However, together Intellectual Capital, Institutional Ownership, Managerial Ownership, and Corporate Social Responsibility positively and significantly affect financial performance (ROE) in primary consumer goods sector companies from 2017 to 2020.</em></p>Fransisca Listyaningsih Utami
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712143244910.22441/jies.v12i1.22210Analisis Pengaruh Kualitas Pelayanan, Harga dan Kepuasan terhadap Loyalitas pelanggan go-food di Jakarta
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/18785
Abstrak. Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan, Harga dan Kepuasan terhadap Loyalitas Pelanggan Go-food di Jakarta. Data penelitian ini merupakan data primer yang didapat dari pengolahan kuisioner yang diisi oleh konsumen yang menggunakan Go-Food di Jakarta. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 120 responden. Teknik pengambilan sampel menggunakan non probability sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Metode analisis data yang digunakan dengan software statistic SPSS (Statistical Program for Social Science). Hasil penelitian juga menunjukkan bahwa variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, Harga berpengaruh positif signifikan terhadap loyalitas pelanggan, dan Kepuasan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Go-Food di Jakarta. Kualitas Pelayanan yang diberikan Go-Food sudah pada kategori yang baik sehingga pelanggan menjadi loyal, harga yang ditetapkan Go-Food kepada pelanggan dalam kategori terjangkau sehingga pelanggan tetap loyal, dan kepuasaan yang diterima pelanggan sudah dalam kategori tinggi yang membuat pelanggan menjadi loyal terhadap Go-Food.Rudyansyah Rudyansyah
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712145046910.22441/jies.v12i1.18785PENGARUH KOMUNIKASI PIMPINAN TERHADAP KINERJA PEGAWAI DI BIRO ADMINISTRASI PIMPINAN SEKRETARIAT DAERAH PROVINSI RIAU
https://publikasi.mercubuana.ac.id/index.php/jies/article/view/20447
Leadership Communication is one of the factors that influence employee performance. Leaders who have good communication will produce good employee performance as well. The purpose of this study was to determine the effect of leadership communication on employee performance at the Administrative Bureau of the Regional Secretariat of Riau Province. This study uses quantitative methods, with data collection techniques through questionnaires/questionnaires, then analyzed using simple linear regression using the SPSS 26 application. The technique for determining the number of samples used by the authors in this study is purposive sampling in which the determination of the sample is based on the characteristics or features - Certain characteristics based on characteristics or characteristics, namely 30 employees are used as research samples. From the results of the study it can be concluded that the leadership communication variable as a whole influences 15.6% of the employee performance variable. While the remaining 84.4% is influenced by other variables that are not examined in this study.Fahmi Yunaz
Copyright (c) 2023 Jurnal Ilmu Ekonomi dan Sosial (JIES)
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2023-11-072023-11-0712147047610.22441/jies.v12i1.20447