Hidayatullah S, Maaruf M, Verinita V. THE ANALYSIS OF CITY BRANDING PAYAKUMBUH AS CITY OF RENDANG ON PAYAKUMBUH CITY DOMESTIC TOURISTS BRAND PREFERENCE. JIESS [Internet]. 2026 Jul. 27 [cited 2026 Jul. 28];4(2). Available from: https://publikasi.mercubuana.ac.id/index.php/jiess/article/view/26890