Sulaiman, D.A.C. and Artanti, Y. 2021. THE EFFECT OF RELATIVE ADVATAGE, CONSUMER INERTIA, AND SUBJECTIVE NORM ON SWITCHING INTENTION OF PAY-TV CONSUMERS. Jurnal Ilmiah Manajemen dan Bisnis. 7, 2 (Jul. 2021), 197–211. DOI:https://doi.org/10.22441/jimb.v7i2.12064.