PRASETYA, Prita. Determination of Business Strategy with SWOT and AHP. Jurnal Ilmiah Manajemen dan Bisnis, Jakarta, Indonesia, v. 9, n. 2, p. 263–280, 2023. DOI: 10.22441/jimb.v9i2.21571. Disponível em: https://publikasi.mercubuana.ac.id/index.php/jimb/article/view/21571. Acesso em: 29 jun. 2026.