ANNISA, Nur; HANAFIAH, Ali. Understanding the Appeal of Local Cosmetics of Mustika Ratu Cosmetics in Shaping Indonesian Generation Z Purchase Intentions. Jurnal Ilmiah Manajemen dan Bisnis, Jakarta, Indonesia, v. 10, n. 3, p. 406–418, 2024. DOI: 10.22441/jimb.v10i3.31041. Disponível em: https://publikasi.mercubuana.ac.id/index.php/jimb/article/view/31041. Acesso em: 29 jun. 2026.