USIAWAN, Daniel Wibowo; VIKALIANA, Resista. Enhancing Customer Experience: Analyzing Rocket Indonesia Application Satisfaction Using SERVQUAL and IPA. Jurnal Ilmiah Manajemen dan Bisnis, Jakarta, Indonesia, v. 11, n. 1, p. 1–17, 2025. DOI: 10.22441/jimb.v11i1.31148. Disponível em: https://publikasi.mercubuana.ac.id/index.php/jimb/article/view/31148. Acesso em: 2 jun. 2026.