SULAIMAN, Dzikrina Azzukhruf Cici; ARTANTI, Yessy. THE EFFECT OF RELATIVE ADVATAGE, CONSUMER INERTIA, AND SUBJECTIVE NORM ON SWITCHING INTENTION OF PAY-TV CONSUMERS. Jurnal Ilmiah Manajemen dan Bisnis, Jakarta, Indonesia, v. 7, n. 2, p. 197–211, 2021. DOI: 10.22441/jimb.v7i2.12064. Disponível em: https://publikasi.mercubuana.ac.id/index.php/jimb/article/view/12064. Acesso em: 29 jun. 2026.