Annisa, N. and Hanafiah, A. (2024) “Understanding the Appeal of Local Cosmetics of Mustika Ratu Cosmetics in Shaping Indonesian Generation Z Purchase Intentions”, Jurnal Ilmiah Manajemen dan Bisnis. Jakarta, Indonesia, 10(3), pp. 406–418. doi: 10.22441/jimb.v10i3.31041.