Annisa, Nur, and Ali Hanafiah. “Understanding the Appeal of Local Cosmetics of Mustika Ratu Cosmetics in Shaping Indonesian Generation Z Purchase Intentions”. Jurnal Ilmiah Manajemen dan Bisnis 10, no. 3 (December 5, 2024): 406–418. Accessed June 29, 2026. https://publikasi.mercubuana.ac.id/index.php/jimb/article/view/31041.