Vania C, Ruslim TS. The Effect of Environmental Concern, Attitude, Green Brand Knowledge, Green Perceived Value on Green Purchase Behavior with Green Purchase Intention As A Mediating Variable on Green Beauty Products. JIMB [Internet]. 2023 Dec. 3 [cited 2026 Jun. 2];9(3):325-40. Available from: https://publikasi.mercubuana.ac.id/index.php/jimb/article/view/18126