Sulaiman, Dzikrina Azzukhruf Cici, Universitas Negeri Surabaya, Indonesia

• Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis - Articles
  THE EFFECT OF RELATIVE ADVATAGE, CONSUMER INERTIA, AND SUBJECTIVE NORM ON SWITCHING INTENTION OF PAY-TV CONSUMERS
  Abstract  PDF

Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
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ISSN: 2460-8424
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