Anisah, Tiara Nur, STIE YKPN YOGYAKARTA, Indonesia

• Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis - Articles
  The Moderating Effect Of Celebrity Preferences And Hedonism Personality On The Relationship Of Perceived Instrusiveness, Consumer Attention And Purchase Intention
  Abstract  PDF

Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
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ISSN: 2460-8424
E-ISSN: 2655-7274

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