PENERAPAN AUGMENTED REALITY UNTUK PEMASARAN PRODUK MENGGUNAKAN SOFTWARE UNITY 3D DAN VUFORIA
DOI:
https://doi.org/10.22441/jtm.v6i2.1184Abstract
Pada saat ini, bidang industri sedang berkembang dengan pesat. Banyak perusahaan khususnya yang bergerak dibidang otomotive dan property berlomba lomba untuk memasarkan produknya. Produsen melakukan berbagai cara supaya para konsumen tertarik pada produknya. Umumnya produsen memasarkan produknya dengan media seperti brosur karena pertimbangan biaya yang murah, namun brosur saat ini hanya menampilkan berupa gambar dua dimensi hal ini tentu saja membuat konsumen yang melihat brosur seperti itu merasa tidak menarik dan tidak puas karena tampilan brosur yang terbatas. Dengan adanya kendala tersebut diperlukan metode pemasaran produk brosur dengan gambar 3D yang dapat membuat konsumen tertarik untuk melihat produknya dan bisa lebih detail lagi melihat tampilannya. Dalam penelitian ini Penulis yang mengambil judul “Penerapan Augmented Reality Untuk Pemasaran Produk Menggunakan Sotware Unity 3D Berbasis Android” bertujuan untuk mengenalkan motode pemasaran produk menggunakan Augmented Reality berbasis android untuk menunjang pemasaran produk. Diharapkan dengan diberdayakan applikasi ini dapat membantu para produsen untuk memasarkan produknya dengan cara menampilkan produknya berupa gambar 3D menggunakan Augmented Reality.Downloads
References
http://www.wikipedia.org Chafied Muhammad, 2010. “Brosur Interaktif Berbasis Augmented Reality’’ . PDF Inovasi maxi, (2012, 22 April), “Pengenalan Augmented Reality Android”,
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AshoriAchmad, (2014, 27maret), “Pengenalan Vuforia, http://achmad-asrori.blogspot.co.id/
Azharahmadsaiffudin,(2015,13september),“Membuat Simple Augmented Reality Berbasis Android Menggunakan Unity 5.1.1 dan Vuforia5.0.5”
http://duniadigit.blogspot.co.id/
https://wisuda.unud.ac.id / “BAB II Kajian Pustaka”.
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