SIKUMBANG, Syafei. Youtube Content Preferences among Broadcasting Students and their Implications for Digital Audience Segmentation. Marcommers : Jurnal Marketing Communication and Advertising, Jakarta, Indonesia, v. 15, n. 1, 2026. DOI: 10.22441/marcommers.v15i1.3312. Disponível em: https://publikasi.mercubuana.ac.id/index.php/marcommers/article/view/3312. Acesso em: 16 nov. 2026.