HASIBUAN, Martha Marsanggul Tua; KARTIKA, Cherry; PUJIASTUTI, Yanti Lestari. Constructing Brand Loyalty through Digital Storytelling: Branding Strategy of Eiger on Instagram. Marcommers : Jurnal Marketing Communication and Advertising, Jakarta, Indonesia, v. 13, n. 2, p. 87–96, 2024. DOI: 10.22441/marcommers.v13i2.33971. Disponível em: https://publikasi.mercubuana.ac.id/index.php/marcommers/article/view/33971. Acesso em: 3 jun. 2026.