Vol. 15 No. 1 (2026)

Articles

• The Appeal of Performers with Disabilities as Inclusive Marketing Communication in the “Mengejar Mimpiku” Music Event

  Christina Arsi Lestari, Tri Dhiah Cahyowati

• Youtube Content Preferences among Broadcasting Students and their Implications for Digital Audience Segmentation

  Syafei Sikumbang

• Designing an AISAS-Based Social Media Advertising Strategy for Maducil to Strengthen Brand Awareness

  Andri Budiwidodo, Yeni Rahmawati

• Branding Indonesian Tourism Destinations through U.S. Social Media Influencers in the International Influencer Trip

  Razie Razak, Radityo Muhammad

• Actor-Network Relations in Modern Retail Markets amid the Emergence of New Technologies and Media

  Agung Putra Mulyana, Irwansyah Irwansyah