PUSPITASARI, Fani; GUSFA, Henni. STRATEGI PROMOSI ONLINE SHOP MELALUI SOSIAL MEDIA DALAM MEMBANGUN BRAND ENGAGEMENT (Studi Kasus: Promosi Brand Sally Heart Melalui Akun Instagram @ukhtisally). MediaKom : Jurnal Ilmiah Komunikasi, Jakarta, Indonesia, v. 7, n. 2, p. 115–130, 2018. DOI: 10.22441/mediakom.v7i2.2969. Disponível em: https://publikasi.mercubuana.ac.id/index.php/mediakom/article/view/2969. Acesso em: 3 jun. 2026.