LARISANG, Larisang; PUTRI, Meylia Vivi. Designing marketing strategy using SWOT and Blue Ocean strategy to increase sales and competitiveness at PT Zaga Krida Teknik. Operations Excellence: Journal of Applied Industrial Engineering, Jakarta, Indonesia, v. 16, n. 3, p. 271–281, 2024. DOI: 10.22441/oe.2024.v16.i2.113. Disponível em: https://publikasi.mercubuana.ac.id/index.php/oe/article/view/27317. Acesso em: 4 jun. 2026.