Larisang, Larisang, and Meylia Vivi Putri. 2024. “Designing Marketing Strategy Using SWOT and Blue Ocean Strategy to Increase Sales and Competitiveness at PT Zaga Krida Teknik”. Operations Excellence: Journal of Applied Industrial Engineering 16 (3). Jakarta, Indonesia:271-81. https://doi.org/10.22441/oe.2024.v16.i2.113.