HIDAYAT, Rachmad. BRAND EQUITY BANK DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN. SINERGI, Jakarta, Indonesia, v. 20, n. 2, p. 91–100, 2016. DOI: 10.22441/sinergi.2016.2.002. Disponível em: https://publikasi.mercubuana.ac.id/index.php/sinergi/article/view/717. Acesso em: 4 jun. 2026.