ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENGGUNAKAN FASILITAS E-STATEMENT PADA PT. BCA Tbk

Franciscus Dwi Pata Wardhan, Hasmand Zusi

Abstract


E-statements are provided to the bank on its customers to facilitate the customer see the various credit card transaction has been done where and whenever that is sent via e-mail. Research is carried out to the customer of PT BCA Tbk Jabodetabek region to find out the factors that affect the customer's interest in the BCA uses the facilities of the e-statement. Technical data analysis linear regression used is multiplied. The sample size used as many as 400 respondents by the method of purposive sampling. The results of the analysis of these studies showed R-square = 0.608 which it defined each variable that is the perception of usefulness; perception of ease; Security; the behavior and the quality of the internet a positive significant effect against the interest of the customer to use the facilities of the e-statement
BCA.


Keywords


customer's interest, e-statement, usefulness, ease to use, security, behaviour, internet’s quality

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 SWOT : Jurnal Ilmiah Ilmu Manajemen

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

SWOT : Jurnal Ilmiah Ilmu Manajemen

Pascasarjana Mercu Buana Jakarta, Kampus Menteng, Gedung Tedja Buana Lt. 4 Jl. Menteng Raya No. 29 Jakarta Pusat


width=width=