PENGARUH PENGETAHUAN INVESTASI, PERSEPSI RISIKO, DAN PERSEPSI KONTROL PERILAKU TERHADAP MINAT INVESTASI SAHAM

Muhammad Fahreza, Ngadino Surip

Abstract


In 2016, the Indonesia Stock Exchange as the organizer of stock investments in
Indonesia for 10 consecutive years had a quite high rate of return compared to the major
exchanges in the world. However, judging from the number of Indonesian local citizen who use
this investment, their numbers are still in the low category. Therefore, researchers are interested
in examining the factors that influence the Indonesian stock investment intention. After presurvey,
there are three variables that occupy the highest rank and also become the reason for
respondents to not or have not invest in stocks, namely investment knowledge, risk perception,
and perceived behavioral control. The research data is collected through. The population in this
study are all people who have never invested shares, independent income, and located in the
area of Jakarta. The sampling method used is the Roscoe method with the number of members
of the sample at least ten times the number of variables studied. The number of respondents
used in this study was 100 respondents. The results showed that the investment knowledge
affect the stock investment intention, the perceived risk affect the stock investment intention,
the perceived behavioral control affect the stock investment intention, and the investment
knowledge, perceived risk, perceived behavioral control affect the stock investment intention
simultaneously.


Keywords


stock invesment intention, investmtn knowledge, perceived risk, perceived control behavior.

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