ARDIANSYAH, Avyndra. “PENGARUH PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN BMW PT ASTRA INTERNATIONAL Tbk SUNTER (STUDI KASUS : JOY IS BMW)”. SWOT : Jurnal Ilmiah Ilmu Manajemen, Jakarta, Indonesia, v. 13, n. 2, 2025. DOI: 10.22441/swot.v13i2.33247. Disponível em: https://publikasi.mercubuana.ac.id/index.php/swot/article/view/33247. Acesso em: 3 jun. 2026.