MUNAWAR, Niknik Ahmad; ALI, Hapzi. MEMBANGUN BRAND EQUITY: ANALISIS MARKETING MIX (Studi Kasus Empiris Terhadap Merek Tinta isi Ulang Data Print). SWOT : Jurnal Ilmiah Ilmu Manajemen, Jakarta, Indonesia, v. 7, n. 3, p. 572–587, 2019. DOI: 10.22441/swot.v7i3.5589. Disponível em: https://publikasi.mercubuana.ac.id/index.php/swot/article/view/5589. Acesso em: 3 jun. 2026.