PENGARUH PERCEIVED EASE OF USE, ELECTRONIC WORD OF MOUTH, ELECTRONIC SERVICE QUALITY TERHADAP PURCHASE DECISION PADA MAPCLUB MOBILE APPS
Abstract
This study aims to determine the effect of perceived ease of use, electronic word of mouth, electronic service quality on purchase decisions on mapclub mobile apps. This research was conducted on 165 respondents using quantitative approach. The data analysis method used is structural equation modeling (SEM). The result showed that perceived ease of use had a positive but not significant on the purchase decision, electronic word of mouth had a positive and insignificant effect on the purchase decision, electronic service quality had a positive and significant effect on the purchase decision.
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DOI: http://dx.doi.org/10.22441/teropong.v12i1.21471
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