SIAHAAN, Febri Sari. Social Media and Experiential Marketing in Driving Brand Evangelism through Brand Equity and Engagement. Teropong : Jurnal Manajemen dan Bisnis, Jakarta, Indonesia, v. 15, n. 1, 2026. Disponível em: https://publikasi.mercubuana.ac.id/index.php/teropong/article/view/36691. Acesso em: 29 jun. 2026.