Yatna, Tsar Syahputra, and Yoyoh Hereyah. “STRATEGI PROMOSI DIGITAL DALAM MEMPERTAHANKAN EKUITAS MERK DI ERA NEW NORMAL (STUDI KASUS PADA PT. JAVA FESTIVAL PRODUCTION 2022)”. Jurnal Visi Komunikasi 21, no. 02 (January 27, 2023): 213–221. Accessed June 4, 2026. https://publikasi.mercubuana.ac.id/index.php/viskom/article/view/17377.