THE POWER OF CULTURAL ARTS IN THE POST-PANDEMIC ERA

Tajul Shuhaizam bin Said, Harozila Ramli

Abstract


The COVID-19 pandemic has negatively impacted the cultural and creative industries in the ASEAN region, leading to funding cuts and lack of support for artists and cultural workers. However, digital innovation has allowed for greater access to artistic and cultural content, leading to concerns about the homogenization of culture and impact on traditional business models. Education and literacy are crucial for the development and sustainability of arts and culture, as the region can leverage its good literacy levels to promote the sector. It is important to invest in the arts, not only for economic value, but also for their intrinsic value in promoting cultural diversity, social cohesion, and wellbeing. The industry must adapt to the changing landscape and address challenges while ensuring accessibility and addressing issues such as intellectual property rights and artistic authenticity


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