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PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL
 
2. Creator Author's name, affiliation, country Ares Albirru Amsal; Indonesia
 
2. Creator Author's name, affiliation, country Harryadin Mahardika; Indonesia
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) festival, experience economy, festival personality, reputation
 
4. Description Abstract

Abstract: Tourism is one of the most essential sector for several countries because it
affects the economic growth. Festival, as a part of event tourism, can be used as tourist
attraction. To achieve success in festival, some conditions have to be fulfilled i.e
memorable experience of festival, keen festival personality and its reputation. Pine and
Gilmore (1998) described four dementionals of experience economy which are;
education, entertainment, escapism and esthetic. Using Structural Equation Modeling
(SEM) on Festival Makanan Kampoeng Tempo Doeloe (206 samples), this study
conducted to determine the effect of four experience dementions on festival
personality and the influence of festival personality towards reputation. The result are
showed that entertainment, education and esthetic have the significant positive effect
on the festival personality. This study also reveals that festival personality have a
significant positive influence on reputation. This research can be useful for
government or tourism event organiser while organising festivals.
 
5. Publisher Organizing agency, location Universitas Mercu Buana
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2017-08-14
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1619
 
11. Source Title; vol., no. (year) MIX: JURNAL ILMIAH MANAJEMEN; Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen
 
12. Language English=en en
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2017 MIX: JURNAL ILMIAH MANAJEMEN
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