PERANCANGAN KOMIK "MAHASISWA HEBAT" SEBAGAI KOMUNIKASI VISUAL PERATURAN TATA TERTIB UNIVERSITAS MERCU BUANA

Veneranda Ramadhani Fully, Novena Ulita N

Abstract


This comic is designed to increase new student's awareness on Mercu Buana University's Rules Of Discipline, as well as providing the regulations in an innovative way, which will directly improve the effectiveness of its socialization. This work uses "Mahasiswa Hebat" as the core message to instill a positive perception to audience to obeying the rules. Some of the theory used are layout theory, color theory, and illustration theory. The results of this final project shows that communicating complex rules through comic strips - with the right combination of storylines and visual elements - are capable to drive the audience's understanding of rules violation based on the perspective they occupy as an observer.


Keywords


Rules of discipline; comic; visual communication; student

References


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DOI:https://doi.org/10.21512/humaniora.v3i2.3410




DOI: http://dx.doi.org/10.22441/anggada.2021.v1.i3.008

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Fakultas Desain dan Seni Kreatif
Universitas Mercu Buana
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