REDESAIN BUKU MENU KAFE CUBITCX SEBAGAI MEDIA INFORMASI

Kartika Fitriandary, Rika Hindraruminggar

Abstract


Development of information tecnology not only has changed societies’ lifestyle, but also impacted on high-end looking cafés, and one of them is CubitCX café which is situated in Mustika Jaya, Bekasi. Selling kinds of desserts and drinks, the feminine and unique concept isn’t much supported by its menu design. The only solution that could be offered is to do redesign with the goal of increasing the design’s effectiveness, both visually and technically. This design is intended to target the café’s common guests, which are teenagers and young adults. Data were collected by interviews with the café owner and waiters, then references were collected both from printed and digital media.This design is expected to give postive images for the guests, provide clear and correct visual that eventually will increase the guests’ brand awareness, and the order will take shorter duration and therefore effective.


Keywords


Menu; café; layout

References


Gusti (2020, 25 Maret). Wawancara Menanyakan perihal stok dan ketersediaan menu.

Kalenjuk, B., Tesanovic, D., Banjac, M., Gagic, S., dan Radivojevic, G. (2016). Offer Structure and Design of the Menu in Hospitality Industry. Tourism & Hospitality Industry, Congress Proceeding, 131-143.

DOI:https://doi.org/10.5937/turpos1618091k

Melina, N. (2020, 21 Maret). Wawancara Menanyakan perihal konsep kafe dan preferensi desain.

Monica & Luzar, L. C. (2011). Efek Warna dalam Dunia Desain dan Periklanan. Humaniora, 2(2), 1084-1096.

DOI:https://doi.org/10.21512/humaniora.v2i2.3158

Muharini & Listiana S. (2019). Belajar Fotografi Makanan untuk Pemula. Yogyakarta: Trans Idea Publishing.

Nugroho, A.D. (2011). “Redesign Kantor Wilayah Kementrian Agama Jawa Tengah”. [Skripsi]. Fakultas Teknik, Program Studi Arsitektur, Universitas Diponegoro.

Patria, A.S. (Oktober, 2014). Gambar Ilustrasi Buku Sekolah Dasar Ditinjau dari Teori Psikologi Persepsi. Reorientasi Pendidikan Seni di Indonesia. (Oktober, 15-16). Seminar Nasional Pendidikan Seni #2. Hal 207-213

Pearlman, A. (2015). Restaurant Menu Design. Dalam Ken Albalas (Ed); The SAGE Encyclopedia of Food Issues. California: SAGE Publications, Inc.

Rustan, S. (2014). Font & TIPOGRAFI. Jakarta: PT. Gramedia Pustaka Utama.

Rustan, S. (2017). LAYOUT Dasar dan Penerapannya. Jakarta: PT. Gramedia Pustaka Utama.

Sanyoto, S.E. (2009). NIRMANA Elemen Elemen Seni dan Desain. Yogyakarta: Jalasutra.

Sasmita, G.G. (2015). “Rancang Bangun Media Informasi Bis Umum Di Terminal Purwokerto Berbasis Android”. [Skripsi]. Purwokerto: Fakultas Teknik, Program Studi Teknik Informatika, Universitas Muhammadiyah Purwokerto.

Tarigan, N.I. (2013). “Sistem Pelayanan Breakfast pada The Kitchen Restaurant Hotel Aryaduta Medan”. [Skripsi]. Medan: Fakultas Ilmu Budaya, Program Studi D3 Pariwisata, Universitas Sumatera Utara.

Utamy, C.D. (2019). “Perancangan Desain Buku “Beauty Hacks Ala Javanese”. [Skripsi]. Jakarta: Fakultas Desain dan Seni Kreatif, Program Desain Komunikasi Visual, Universitas Mercu Buana.

Wheeler, A. (2018). Designing brand identity: an essential guide for the whole branding team. New Jersey: John Wiley & Sons, Inc.




DOI: http://dx.doi.org/10.22441/anggada.2021.v1.i3.010

Refbacks

  • There are currently no refbacks.


ANGGADA: Jurnal Desain & Seni

Fakultas Desain dan Seni Kreatif
Universitas Mercu Buana
Gedung E Lantai 4
Jl. Raya Meruya Selatan no.1, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335

P-ISSN: 
E-ISSN: 
http://publikasi.mercubuana.ac.id/index.php/anggada

Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial 4.0 Internasional

 

View My Stats

 

Journal International Standard Serial Number (ISSN) Registration:

 

The Journal is indexed by:

 

Plagiarism Detection Software: