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PERILAKU PEMBELIAN IMPULSIF MERCHANDISE K-POP PADA REMAJA WANITA KOMUNITAS STAY DITINJAU DARI GAYA HIDUP


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document PERILAKU PEMBELIAN IMPULSIF MERCHANDISE K-POP PADA REMAJA WANITA KOMUNITAS STAY DITINJAU DARI GAYA HIDUP
 
2. Creator Author's name, affiliation, country Nada Annisau Ulya; Univeristas 17 Agustus 1945 Surabaya; Indonesia
 
2. Creator Author's name, affiliation, country Igaa Noviekayati; Universitas 17 Agustus 1945 Surabaya; Indonesia
 
2. Creator Author's name, affiliation, country Aliffia Ananta; Universitas 17 Agustus 1945 Surabaya; Indonesia
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) impulsive buying behavior; lifestyle; adolescent
 
4. Description Abstract K-pop fans have a habit of buying popular idol merchandise. Merchandise purchases become impulsive if done continuously, spontaneously, and suddenly. One of the factors influencing this impulsive purchase is lifestyle. The purpose of this study is to find out the relationship between lifestyle and K-pop merchandise impulsive purchase behavior in adolescents’ women of STAY community in Surabaya. The subjects in the study involved 102 adolescents’ women joining the STAY community in Surabaya and a population of 138. Sampling retrieval techniques use purposive sampling techniques with quantitative research designs. Hypothesis testing using the product moment correlation test obtained a score of 0.654 with significance p = 0,000 (P<0,01) indicating that there is a significant positive relationship between lifestyle and impulsive buying behavior of K-pop merchandise in female adolescents of the STAY community in Surabaya. So, it can be interpreted that the higher one's lifestyle, the higher the impulsive buying behavior of K-pop merchandise in adolescents’ women of STAY community in Surabaya.
 
5. Publisher Organizing agency, location Universitas Mercu Buana Jakarta
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2022-10-30
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://publikasi.mercubuana.ac.id/index.php/biopsikososial/article/view/16119
 
10. Identifier Digital Object Identifier (DOI) http://dx.doi.org/10.22441/biopsikososial.v6i2.16119
 
11. Source Title; vol., no. (year) Biopsikososial: Jurnal Ilmiah Psikologi Fakultas Psikologi Universitas Mercubuana Jakarta; Vol 6, No 2 (2022): VOL. 6 NO. 2 October 2022
 
12. Language English=en id
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2022 Biopsikososial: Jurnal Ilmiah Psikologi Fakultas Psikologi Universitas Mercubuana Jakarta
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