Vol 1 (2022)

Vol 1 (2022)

Table of Contents

Articles

COMMUNICATION STRATEGY IMPLEMENTING SCHOOL DEVELOPMENT PROGRAM FOR CORPORATE IMAGE BSD CITY

Gadis Octory

THE EFFECT OF PROMOTIONAL COMMUNICATION MIX, PERCEIVED VALUES, AND BRAND IMAGE ON REPURCHASE INTENTION

Tommy Ajrul Na’im, Elly Yuliawati

MARKETING COMMUNICATION STRATEGY IN MAINTAINING CUSTOMERS’ INTEREST DURING THE COVID-19 PANDEMIC Case study on Wafelicious in Kalibata City Square

Bari Santoso, Irmulansati Tomohardjo

FOOD AS IDENTITY AND VILLAGE BRANDING OGAN ILIR Case Study of Pindang Pegagan in Meranjat III Village, South Indralaya District, Ogan Ilir Regency, South Sumatra

Sumarni Bayu Anita, Lishapsari Prihatini, Budi Santoso

COMMUNICATION PHENOMENON OF ROLE AND FUNCTIONS OF WORK UNIT OF INSURANCE BROKERS AT PT. TALISMAN INSURANCE BROKERS IN YEAR 2022

Wiswan Wiswan, Heri Budianto

MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC

Luciana Retno Prastiwi

THE AIDS HEALTHCARE FOUNDATION’S INTERPERSONAL COMMUNICATION TO REDUCE STIGMA, DISCRIMINATION, AND LOST TO FOLLOW UP PLWHA A Case study Bali Province period 2021

Rangga Kurnia Sakti, Heri Budianto

CREATIVITY OF PROMOTIONAL MIX ON THE SALESPERSON TEAM OF SMARTPHONE RETAIL COMPANIES DURING THE COVID-19 PANDEMIC

Iis Mardiansyah, Yoyoh Hereyah

THE VALUE OF MARKETPLACE ADVERTISING NATIONALISM IN THE WORLD OF 2D ANIMATION

Hayu Lusianawati, Khairul Syafuddin

THE INFLUENCE OF BRAND AMBASSADOR CHARISMA ON PRODUCT IMAGE Survey on the Infuence of Najwa Shihab as Brand Ambassador on Nah Project’s Sneakers

Prida Ariani Ambar Astuti, Katharina Georgina

TRAVELOKA PR CRISIS MANAGEMENT IN DEALING WITH CUSTOMER COMPLAINTS REGARDING REFUND PERIOD APRIL 2020 – DECEMBER 2020

Muhammad Aditya, Suraya Mansur, Marwan Mahmudi

EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY

Jaka Wilantara, Ahmad Mulyana

MANAGEMENT OF CUSTOMER JOURNEY AND STORE ATMOSPHERE FOR MSMES IN TANGERANG CITY IN BUILDING CUSTOMER SATISFACTION IN THE NEW NORMAL ERA

Yoyoh Hereyah, Rika Yessica Rahma, Diah Wardhani

DIGITAL COMMUNICATION MANAGEMENT PLANNING, ACTIVITIES AND EVALUATION OF TANGERANG CITY GOVERNMENT IN INCLUSIVE AND SUSTAINABLE ECONOMIC RECOVERY IN TANGERANG

Saktisyahputra Saktisyahputra, Degdo Suprayitno, Rd Dancu Lokita Pramesti Dewi, Nadiah Abidin

THE EXPLORATION OF PONTIANAK CITY BRANDING CONCEPT THROUGH THE REVITALIZATION OF KAPUAS RIVER

Lishapsari Prihatini, Agustin Rozalena, Syakbanuddin Syakbanuddin, Alfan Muttaqin

ANALYSIS OF AGILE LEADERSHIP MODEL IN IMPROVING ORGANIZATIONAL PERFORMANCE AT GRIYA HUSADA CLINIC, BEKASI

Bambang Dwi Hartono, Rusmiati Rusmiati, Firman Muhammad A.A

IDN LIVE’S MARKETING PUBLIC RELATIONS STRATEGY FOR INCREASING BRAND AWARENESS

Buchori Muslim, Melly Ridaryanthi

AMAN (ALLIANCE OF NUSANTARA INDIGENOUS PEOPLE) PUBLIC RELATIONS COMMUNICATION IN THE COVID-19 VACCINE PRIORITY PROGRAM

Fatimah Fatimah, Ramdhania El Hida

THE EFFECT OF THE PUBLIC RELATIONS ROLE FOR HANDLING COVID-19 AND NATIONAL ECONOMIC RECOVERY ON THE ADAPTATION OF NEW HABITS AMONG JAKARTA PEOPLE DURING THE COVID-19 PANDEMIC

Ahmad Fachrul Ali, Yoyoh Hereyah

WILL TEMPORARY DEPRIVATION FROM PHYSICAL INTERACTION MAKE YOU ANXIOUS? Understanding Loneliness and Anxiety Among Students

Nurul Rashidah, Muhammad Shuib