Patiro, Shine Pintor Siolemba, Universitas Terbuka, Indonesia
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Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen - Articles
THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR
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Vol 12, No 3 (2022): MIX: JURNAL ILMIAH MANAJEMEN - Articles
MSMEs and Fintech: A Comparison of Theory of Trying and Theory of Planned Behavior
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