Parmariza, Yennida, Universitas Mercu Buana, Indonesia
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Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis - Articles
The Influence of Hedonic Shopping Motivation, Ease of Use, Customer Reviews, and Electronic Word of Mouth on Impulse Buying Behavior at Shopee E-Commerce During The COVID-19 Pandemic
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