Smart as User-Generated Content in taking advantage of new economic opportunities for Students of SMK 60 Kedoya, West Jakarta

Abstract

Social media is now an inherent part of one's life. Various communication activities are carried out, both personal, institutional and social. At the same time, social media has a vast and promising economic potential. The smart way to do this is through content management, which can be used as a new economic resource. Empowerment of entrepreneurial values through digital entrepreneurship competitions is considered indispensable in the millennial era. A high number of entrepreneurs can be achieved if the community is encouraged, conditioned, and motivated by someone to become an entrepreneur.

Entrepreneurial motivation is one of the critical determinants of business success. Through digital technology, entrepreneurship (digital entrepreneurship) has had a tremendous impact on the world. Digital businesses built through internet networks such as Google, Facebook or Microsoft have been able to change the world and form communication patterns without geographical barriers. Digitalization also has an impact on the development of new entrepreneurs.  The potential for new business development is increasing because of opportunities to digitize business branches and shift business from offline to online, and where physically active traditional organizations go digital, for traditional entrepreneurs to shift to new forms of business in the digital age, both in terms of product, distribution and business location. This socialization is expected to foster business values for SMK 60 Kedoya students based on tourism competencies.