Empowering Micro Enterprise in the Knife Manufacturing Industry through Digital Promotion

Abstract

The knife craftsman located in the village of Parakan Panjang, Cadasari, Pandeglang Regency, still rely on traditional product marketing methods. The aim of this activity was to assist the knife craftsman in adapting to the current digital era. The development of this knife craftsman's business began with observation and interviews to gain a comprehensive understanding of their current business operations. The outcome of this activity was the creation of a new business name to strengthen the products produced by the craftsman and the development of digital promotional materials to be disseminated through existing digital channels such as Instagram, YouTube, TikTok, and other platforms like WhatsApp status updates. By introducing digitalization to micro and small businesses, such as this knife craftsman, it is hoped that micro and small businesses in Indonesia can thrive and adapt to the new digital business environment.