Email this article CITRA DESTINASI TERHADAP MINAT BERKUNJUNG ULANG KE BANDUNG MELALUI MEMORABLE TOURISM EXPERIENCES
Abstract
Selama pandemi COVID-19, jumlah wisatawan ke Jawa Barat menurun sebesar 49,57 persen pada tahun 2020. Hasil penelitian ini diharapkan dapat membantu manajemen destinasi pariwisata dan dinas pariwisata Bandung, khususnya dengan meningkatkan daya tarik wisatawan untuk kembali ke Bandung, yang pada akhirnya akan meningkatkan ekonomi masyarakat di sekitar Bandung melalui sektor pariwisata. Populasi yang digunakan adalah semua wisatawan yang pernah mengunjungi Bandung setidaknya sekali dalam satu tahun terakhir dan berdomisili di Jakarta; sampelnya terdiri dari 150 orang yang tersebar di seluruh Jabodetabek. Analisis kuantitatif yang digunakan dalam penelitian ini adalah analisis SEM. Destination image dan memorable tourism experiences memiliki dampak positif dan signifikan terhadap revisit intention, dan memorable tourism experiences dapat memediasi dampak destination image terhadap revisit intention. Hasil penelitian ini mungkin memiliki dampak yang signifikan pada bagaimana manajemen destinasi pariwisata Bandung dijalankan. Diharapkan bahwa dinas pariwisata Bandung dapat menggunakan pemahaman yang lebih baik tentang hubungan yang positif dan signifikan antara citra destinasi dan pengalaman wisata yang berkesan terhadap niat untuk berkunjung kembali untuk membantu meningkatkan strategi pemasaran dan promosi destinasi mereka.
Keywords
Full Text:
PDFReferences
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
Antón, C., Camarero, C., Laguna, M., & ... (2019). Impacts of authenticity, degree of adaptation and cultural contrast on travellers’ memorable gastronomy experiences. Journal of Hospitality …. https://doi.org/10.1080/19368623.2019.1564106
Apriani, A., Meliantari, D., Febrian, W. D., Herawati, Y., & Windayanti. (2022). Determinants of E-WOM and Intention to Revisit Beach in Yogyakarta Indonesia Post-pandemic Through Visitor Satisfaction. Transdisciplinary Symposium on Business, Economics, and Communication, 803–816.
Bandura, A. (1991). Social cognitive theory of self-regulation. Organizational Behavior and Human Decision Processes, 50(2), 248–287. https://doi.org/https://doi.org/10.1016/0749-5978(91)90022-L
Bid.Statistik Diskominfo Jabar. (2020). Wisatawan Di Jawa Barat. https://opendata.jabarprov.go.id/id/infografik/wisatawan-di-jawa-barat
Chandralal, L., & Valenzuela, F.-R. (2015). Memorable tourism experiences: Scale Development. Contemporary Management Research, 11(3). https://doi.org/https://doi.org/10.7903/cmr.13822
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/https://doi.org/10.1016/j.tourman.2006.07.007
Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives. https://www.sciencedirect.com/science/article/pii/S2211973617301113
Chu, A. Z., & Chu, R. J. (2013). Service willingness and senior tourists: knowledge about aging, attitudes toward the elderly, and work values. The Service Industries Journal, 33(12). https://doi.org/https://doi.org/10.1080/02642069.2011.628659
Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. Psycology & Marketing, 34(12), 1084–1093. https://doi.org/https://doi.org/10.1002/mar.21048
Dwesini, N. F. (2019). Causes and prevention of high employee turnover within the hospitality industry: A literature review. In African Journal of Hospitality, Tourism and Leisure. ajhtl.com. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_38_vol_8_3__2019.pdf
Ghozali, I., & Latan, H. (2020). Partial Least Squares: Konsep, Teknik dan Aplikasi Menggunakan SmartPLS 3.0 Untuk Penelitian Empiris (Vol. 2). Universitas Diponegoro.
Hair, J. J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Hallmann, K., Zehrer, A., & Müller, S. (2013). Perceived Destination image: An Image Model for a Winter Sports Destination and Its Effect on Intention to Revisit. Journal of Travel Research, 54(1). https://doi.org/https://doi.org/10.1177/004728751351316
Hidayati, V. A., Handayani, B., & Saufi, A. (2022). Pengaruh Value Co Creation dan Destination image terhadap Kepuasan Wisatawan Muda dengan Memorable Tourist Experience sebagai Variabel Intervering pada Destinasi Halal di Pulau Lombok. Empiricism Journal, 3(2), 371–385. https://doi.org/https://doi.org/10.36312/ej.v3i2.1089
Jeong, M., & Shin, H. H. (2020). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research. https://doi.org/10.1177/0047287519883034
Johari, S. I., & Anuar, N. A. M. (2020). Appraising the role of memorable tourism experience between the relationship of destination image and Melaka domestic tourists’ revisit intention. Journal of Tourism, Hospitality & Culinary …. https://ir.uitm.edu.my/id/eprint/29185/
Junaedi, S., & Harjanto, J. (2020). Examining the effect of destination awareness, destination image, tourist motivation, and word of mouth on tourists’ intention to revisit. Advanced Issues in the Economics of …. https://doi.org/10.1108/S1571-038620200000027003
Kim, J. H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research. https://doi.org/10.1177/0047287517721369
Kock, F., Josiassen, A., & Assaf, A. G. (2016). Advancing destination image: The destination content model. Annals of Tourism Research, 61, 28–44. https://doi.org/https://doi.org/10.1016/j.annals.2016.07.003
Lee, C.-K., Lee, Y.-K., & Lee, B. (2005). Korea’s destination image formed by the 2002 World Cup. Annals of Tourism Research, 32(4), 839–858. https://doi.org/https://doi.org/10.1016/j.annals.2004.11.006
Lee, M. J., & Back, K.-J. (2007). Effects of Destination image on Meeting Participation Intentions: Empirical Findings from a Professional Association and its Annual Convention. The Service Industries Journal, 27, 59–73. https://doi.org/https://doi.org/10.1080/02642060601038676
Liap, A. L., Permana, D., Nurmahdi, A., Wibowo, M. W., & Chong, D. (2023). Memengaruhi self identity, social influence untuk decisions to visit objek wisata hutan bakau: Tinjauan pustaka. Jurnal Doktor Manajemen (JDM), 6(1). https://doi.org/tp://dx.doi.org/10.22441/jdm.v6i1.17472
Lien, C.-C., Chien, Y.-C., Teng, F.-Y., & Yang, C.-C. (2019). Deep License Plate Recognition in Ill-Conditioned Environments With Ill-Conditional Data Augmentation. International Conference on Machine Learning and Cybernetics (ICMLC). https://doi.org/10.1109/ICMLC48188.2019.8949248
Lu, L., Chi, C. G., & Liu, Y. (2015). Authenticity, involvement, and image: Evaluating tourist experiences at historic districts. Tourism Management, 50, 85–96. https://doi.org/https://doi.org/10.1016/j.tourman.2015.01.026
Nam, S., Oh, Y., Hong, S., Lee, S., & Kim, W.-H. (2022). The Moderating Roles of Destination Regeneration and Place Attachment in How Destination image Affects Revisit intention: A Case Study of Incheon Metropolitan City. Sustainability, 14(7), 3839. https://doi.org/https://doi.org/10.3390/su14073839
Novianti, D., & Ernawadi, Y. (2024). Pengaruh Destination image, Tourist Engagement, Dan Tourist Happiness Terhadap Revisit intention Melalui Memorable Tourist Experience Wisatawan Orchid Forest Cikole Lembang. Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen Dan Akuntansi, 13(1). https://doi.org/http://dx.doi.org/10.35906/equili.v13i1.1897
Novta, A., Liestiandre, H. K., & Aridayanti, D. A. N. (2022). Pengaruh Celebrity Endorser Dan Citra Destinasi Terhadap Minat Berkunjung Wisatawan Di Destinasi Wisata Ubud. Jurnal Kepariwisataan, 21(1), 40–45. https://doi.org/https://doi.org/10.52352/jpar.v21i1.604
opendata.jabarprov.go.id. (2021). Kunjungan Wisatawan Di Provinsi Jawa Barat Tahun 2018. https://opendata.jabarprov.go.id/id/visualisasi/kunjungan-wisatawan-di-provinsi-jawa-barat-tahun-2018
Papadimitriou, D., Apostolopoulou, A., & Kaplanidou, K. (Kiki). (2013). Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism. Journal of Travel Research, 54(3). https://doi.org/https://doi.org/10.1177/0047287513516389
Prasetiawan, E., Harwani, Y., Permana, D., & Ramli, Y. (2023). Citra Destinasi Wisata Suku Baduy Dan Dampaknya Terhadap Kunjungan Wisata Pasca Pandemi Covid 19. Jurnal Doktor Manajemen (JDM), 6(1). https://doi.org/tp://dx.doi.org/10.22441/jdm.v6i1.17403
Prayag, G. (2009). Tourists’ Evaluations Of Destination image, Satisfaction, And Future Behavioral Intentions—The Case Of Mauritius. Journal of Travel & Tourism Marketing, 26(8), 836–853. https://doi.org/https://doi.org/10.1080/10548400903358729
Purwianti, L., & Patricia, E. (2021). Analisa Pengaruh Destination image dan Motivation Terhadap Tourist Loyalty dengan Perceived Value dan Tourist Satisfaction sebagai Mediasi di Kota Batam. Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES).
Ramayah, T., Yeap, J. A. L., Ahmad, N. H., Halim, H. A., & Rahman, S. A. (2017). Testing a confirmatory model of Facebook usage in SmartPLS using consistent PLS. International Journal of Business and Innovation, 3(2).
Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & ... (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. In Journal of Destination …. Elsevier. https://www.sciencedirect.com/science/article/pii/S2212571X2100069X
Rasoolimanesh, S. M., Seyfi, S., Rastegar, R., & ... (2021). Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience. In Journal of Destination …. Elsevier. https://www.sciencedirect.com/science/article/pii/S2212571X21000688
Ritchie, J. R. B., & Hudson, S. (2009). Understanding and Meeting the Challenges of Consumer/Tourist Experience Research. International Journal of Tourism Research, 11(2), 107–228. https://doi.org/https://doi.org/10.1002/jtr.721
Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ behaviour. International Journal of Tourism …. https://doi.org/10.1002/jtr.2278
Stylidis, D., Shani, A., & Belhassen, Y. (2017). Testing an integrated destination image model across residents and tourists. Tourism Management, 58, 184–195. https://doi.org/https://doi.org/10.1016/j.tourman.2016.10.014
Timurti, C. S., & Nugraha, H. S. (2020). Pengaruh Harga Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Melalui Kepuasan (Studi Pada Wisatawan Umbul Sidomukti Semarang). Jurnal Ilmu Administrasi Bisnis, 9(2), 75–82. https://doi.org/https://doi.org/10.14710/jiab.2020.27219
Triani, A. R., Adriyanto, A. R., & Faedhurrahman, D. (2018). Media Promosi Bisnis Potensi Wisata Daerah Bandung Dengan Aplikasi Virtual Reality. Jurnal Bahasa Rupa, 1(2), 136–146. https://doi.org/https://doi.org/10.31598/bahasarupa.v1i2.215
Tsai, C.-T. (Simon). (2016). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. International Journal of Tourism Research, 18(6), 536–548. https://doi.org/https://doi.org/10.1002/jtr.2070
Tung, V. W. S., & Ritchie, J. R. B. (2011). Exploring the essence of memorable tourism experiences. Annals of Tourism Research, 38(4), 1367–1386. https://doi.org/https://doi.org/10.1016/j.annals.2011.03.009
Ulker-Demirel, E., & Ciftci, G. (2020). A systematic literature review of the theory of planned behavior in tourism, leisure and hospitality management research. Journal of Hospitality and Tourism Management. https://www.sciencedirect.com/science/article/pii/S1447677020301315
Utama, I. G. B. R. (2016). Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia. Jurnal Kajian Bali, 6(1), 149–172.
Yu, C. P., Chang, W. C., & Ramanpong, J. (2019). Assessing visitors’ memorable tourism experiences (MTEs) in forest recreation destination: A case study in Xitou nature education area. Forests. https://www.mdpi.com/504806
Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing & Management. https://www.sciencedirect.com/science/article/pii/S2212571X17300525
Zhou, Q., Pu, Y., & Su, C. (2023). The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention. Asia Pacific Journal of Marketing and Logistics, 35(6), 1313–1329. https://doi.org/https://doi.org/10.1108/APJML-11-2021-0829
DOI: http://dx.doi.org/10.22441/jdm.v7i1.24649
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Jurnal Doktor Manajemen (JDM)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Doktor Manajemen (JDM)
Program Doktor Manajemen - Fakultas Ekonomi dan Bisnis
Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
View My Stats